Travel Photo of the Day: Genuine Fake Watches

I took this picture as I was exiting the majestic historical museum of Ephesus in Kusadasi, Turkey. There were many colorful stands but this sign caught my eye, “Genuine Fake Watches”.

I would give the creator of this sign a marketing award because it covers many principles of marketing: it’s simple, catchy, sincere, and communicates what it sells clearly and to-the-point. What do you think?