Spirit Airline CEO Stuffs Himself Into Overhead Bin

Now that the kind folks at Spirit Airlines have decided to charge passengers for carry-on bags, CEO Ben Baldanza has stuffed himself in an overhead bin.

No, he’s not trying to hide from the backlash and free publicity (I mean, had you even heard of Spirit Airlines a month ago?!). It’s most likely an attempt at being cute to prove why these fees are supposedly good for travelers. He’s probably trying to be cool and ‘go viral’ on YouTube as well. Bravo.

Now that you have our attention here at TravelPlusWine…

Click here to read a heart-filled letter from this popular airline CEO outlining their new corporate policy.

Thoughts?